Privacy Policy

Last Updated: Apr 28, 2025

This Privacy Policy explains how we collect, use, store, and protect personal information when providing our AI-powered communication services through WhatsApp and other platforms. By using our services, you agree to the terms described below.

Information We Collect

We collect two types of information:

From Our Direct Users (Clients)

• Name
• Email address
• Phone number
• Login information (email, password)
• IP address at login

From End Customers (on Behalf of Our Clients)

When interacting with our services (e.g., through WhatsApp conversations), we may collect:

• Name
• Email address
• Phone number
• Message content exchanged with our AI service

Additionally, during authorized marketing campaigns, our clients may provide lead lists containing the same data (name, email, phone number), collected with user consent.

How We Use the Information

We use personal data exclusively for communication activities authorized by the user, including:

• Responding to user inquiries and requests.
• Following up with users who have given explicit consent to be contacted.
• Assisting our clients in providing better service and information to their contacts.

⚠️ Important:
We only initiate conversations or marketing campaigns towards individuals who have opted in to receive messages from our clients.
All interactions comply with WhatsApp’s Business Messaging Policy regarding consent and communication.

Some message content may be processed securely and exclusively by OpenAI to enhance AI conversation services.

Data Storage and Protection

• All data is securely hosted on AWS servers located in us-east-1 (Northern Virginia, USA).
• We implement technical, administrative, and organizational measures to protect your information against unauthorized access, disclosure, alteration, and destruction.

Data Sharing

We only share data under the following circumstances:

• With OpenAI, strictly for the purpose of AI processing related to message content.
• With service providers necessary to operate our infrastructure (such as AWS), under strict confidentiality and security obligations.
• When legally required, such as by a court order or regulatory authority.

We only process and deliver communications to individuals who have previously provided consent to receive such communications from our clients.

We never sell or exchange personal information for commercial purposes.

Data Subject Rights

According to the LGPD and principles of the GDPR, users have the right to:

• Access their personal data.
• Request correction of inaccurate or incomplete data.
• Request anonymization or deletion of personal data processed under their consent.
• Opt-out of receiving future communications.

To exercise these rights, please contact us at privacy@sellaro.io.
Requests will be reviewed and responded to within the legally applicable timeframes.

Retention of Data

We retain personal data for as long as necessary to:

• Provide our services,
• Fulfill our contractual obligations,
• Comply with legal or regulatory requirements.

Upon request for deletion, we will anonymize the relevant data in our systems.

Compliance with WhatsApp Business Policy

We strictly adhere to WhatsApp’s Business Messaging Policy.
We only process and deliver communications to individuals who have actively opted in to receive information from our clients, ensuring respect for user privacy and platform guidelines.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes.
When updated, we will revise the “Last Updated” date at the top of this page.

Contact

For any questions about this Privacy Policy or your personal data, please contact:
privacy@sellaro.io